The attitude
Bold
The courage to look beyond the category we were born into.
Ride,breathe,smile.
Inspiring movement
for a better life.
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— The group
From the bike.
Towards wellbeing.
Bhold unites craft companies from the world of cycling in a single system spanning manufacturing, service and sales — all connected by data.
Every interaction generates recurring revenue and a competitive edge that compounds over time. We are defined not by a product but by an effect: the way movement — done well, lived well — changes people.
We are a Benefit Corporation
More than a legal status, it's proof that our purpose is real: measurable impact, circular production, and helping people move more and live better.
— Vision
We believe
movement, done right,
changes people.
— Our DNA
Three words.
One root.
More than wordplay, it's the common thread: who Bhold is, where it started and where it's headed. The same B runs through every choice the group makes.
The origin
Bike
Where we come from — the anchor that makes everything else credible.
The destination
Better
Where we're going — a purpose that reaches beyond cycling.
— The market
Four megatrends,
one platform.
The market no longer rewards product quality alone. It rewards the ability to build integrated systems across the entire customer lifecycle, driven by four forces: wellbeing, sustainability, cycle tourism and ESG.
$9.8 tn
Projected value of the global wellness economy by 2029
CAGR 7.6% — 2024/29
$180.5 bn
Projected global bicycle market by 2033, up from $84.3 bn in 2025
CAGR 10.1%
$366.8 bn
Projected global cycle tourism market by 2035, up from $152.5 bn in 2025
CAGR 9.2%
€9.8 bn
Economic impact of cycle tourism in Italy, 2024
+54% overnight stays vs 2023
Sources: Global Wellness Institute · Grand View Research · Precedence Research · Unioncamere
— Pillars
Three territories.
One conviction.
01
Movement
Everything begins with a body in motion. Not as fitness, but as a gateway to health, clarity and joy.
02
Care that lasts
Nothing ends at the point of sale — not for our products, whether new, pre-owned or refurbished, and not for our mindset. We build for the long term, not the one-off transaction.
03
The courage to act
Acquisitions, in-house R&D, new markets. Bold choices, carefully weighed. Never reckless, never timid.
— Business units
One platform,
many voices.
Vertical specialisation, operational autonomy, one shared vision. Every acquisition joins as a business unit, keeping its independence while plugging into group functions.
Performance & adventure
Tommasini
Made-to-measure, handbuilt bicycles for performance and adventure. The platform's craft anchor.
City & lifestyle
Taurus
A heritage Italian marque synonymous with elegance and style. Made-in-Italy city bikes, designed for everyday urban life.
New acquisition
Parafanghi Bastia
A specialist leader in metal mudguards for bicycles and motorcycles — proof that the platform extends beyond the frame.
Rental & tourism
Village
Italy's leading leisure bike-rental operator. In partnership with Human Company, it brings movement into the holiday experience.
Engineering & R&D
Gregario
The group's technical centre of excellence, born out of the Politecnico di Torino: frame design, materials and e-bike systems integration.
Events & community
FeelMiBike
Milan's bike week: events, workshops and a community of people who ride, build and choose the bike every day.
Always expanding
New brands
The platform is built to welcome new acquisitions. The number grows; the model stays the same.
— The business model
One bike
creates value four times.
Within the Bhold system, a single bike generates value again and again. Each stage feeds the next, in a loop that closes and starts over.
01
Manufacturing
Made in-house
Our bikes are built within the group. Owning production protects quality, margins and know-how.
02
Sales
Two channels
Direct-to-consumer, plus intra-group B2B sales to Village: the group is its own first customer.
03
Rental & services
Value that compounds over time
An extensive seasonal rental network: recurring revenue, asset depreciation, usage data and brand awareness.
04
Pre-owned
Value comes back
At season's end, the fully depreciated bike goes back on sale as competitively priced pre-owned — and the cycle starts again.
↺Circular modelthe loop closes and starts again.
The competitive edge
Pure-play competitors
can't replicate this loop.
Manufacturers never see how customers actually use the product. Rental operators don't control the product they put on the road. Bhold owns manufacturing, sales, rental and pre-owned within a single value chain.
Continuous improvement
Every rented bike generates usage data no pure-play competitor has — and that learning curve sharpens product, pricing and service over time.
High barriers to entry
Copying one piece of the loop is easy. Copying all of it — manufacturing, rental network, data, pre-owned market — requires simultaneous investment on several fronts.
— How we work
Deeply crafted.
Highly digital.
Craft and technology aren't opposites — they're two sides of the same model. Handmade excellence makes the product unique; technology multiplies its impact and extends its life.
Craft
- Frames hand-built in Italy
- Registered heritage marques
- Bespoke, made-to-measure builds
- The Made in Italy way of life
Technology
- From body measurements to parametric 3D design
- Proprietary management system for orders, inventory, products and customers
- Connected data and AI for better decisions — an integrated decision-support system
— Strategy
Five levers to put
the model to work.
Business plan 2026–2030
01
Digitalisation
Shared platforms for fleets, processes and reporting.
02
Commercial development
A structured offering and long-term B2B partnerships.
03
Organisation
Management capability and clear accountability.
04
Capital investment
Production capacity and operating infrastructure.
05
M&A
Selective integration of complementary assets and capabilities.
Each lever is tracked against measurable targets and clear ownership.
— How we operate
Shared capabilities.
Identities intact.
A horizontal platform of group functions supports the vertical business units. Each brand keeps its heritage, voice and market; Bhold pools what it takes to grow.
Vertical
Tommasini
Performance & adventure
Vertical
Taurus
City & lifestyle
Vertical
Parafanghi Bastia
New acquisition
Vertical
Village
Rental & tourism
Vertical
Gregario
Engineering & R&D
Vertical
FeelMiBike
Events & community
Horizontal — Group platform
Commercial development
Marketing
Supply chain & operations
Finance
Design & innovation
HR
IT / Legal
Scale without duplication: every new brand plugs straight into the platform, without adding overheads.
— Contact
The movement has
only just begun.
corporate@bholdgroup.it→
For investment and M&A opportunities, new brands, careers and press enquiries.